STOP! Underage Drinking project

Project profile

"STOP! Underage Drinking" is a project to prevent underage drinking that began in 2005 under the leadership of the Brewers Association of Japan and its five member companies (Kirin Brewery Co., Ltd., Sapporo Breweries Ltd., Suntory Ltd., Asahi Breweries, Ltd., and Orion Beer Co., Ltd.).
All television commercials and advertising for alcoholic beverages are required to bear the "STOP! Underage Drinking" mark, and communications activities are conducted to teach the importance of preventing underage drinking to manufacturers of alcoholic beverages, convenience stores, mass market outlets, retailers and junior and senior high schools.

Damage from underage drinking

The consumption of alcoholic beverages is forbidden for persons under the age of 20 (minors).

Drinking by minors is prohibited under the Law Prohibiting Minors from Drinking because of the risks that alcohol poses to a growing body.

Alcohol is a central nervous system depressant, in other words, an anesthesia. If you have little experience drinking and don't know your "limit," it is easy to drink too much, and in many cases this leads to acute alcohol poisoning. Another reason why alcohol is prohibited for minors is that their bodies still do not have adequate amounts of the enzymes that metabolize alcohol.

The most important reason, however, is that alcohol all by itself has an adverse impact on growing bodies. It has a significant impact on the brain cells of developing bodies and places young people at high risk for stunted growth and gonadal disorders (irregular menstruation, impotence, etc.). It also places you at higher risk of damage to organs such as the liver and pancreas. Perhaps even more frightening is the ease with which you can become an alcoholic when you start drinking at an early age.

Children have bright futures and big dreams ahead of them. Don't destroy them by drinking too young just because it seems interesting.

The Law Prohibiting Minors from Drinking

"Minor drinking prohibitive law" was enforced from March 30. 1922.

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